Bread & Pastry
1.1. Greenmart and its affiliates (collectively or individually, "Greenmart", "we" or "us" take your privacy seriously. Depending on your location, the Greenmart entity controlling your data will be Greenmart and/or as follows:
1.7. All of these terms apply to Greenmart's users, whether buyers or merchants, unless stated specifically to apply only to buyers or only to merchants.
2. Personal Data Greenmart collect from you
2.1. Personal data means any information about an individual, whether recorded in a material form or not and whether true or not, who can be identified from that data (whether directly or indirectly), or from that data and other data to which we have or are likely to have access.
2.2. During your use of the Greenmart website and the provision of the Services, we may collect personal data about you, as follows:
(a) Where you are a buyer:
(i) Identity data, such as your name, gender, profile picture, and date of birth.
(ii) Contact data, such as billing address, delivery address, email address, and phone numbers;
(iii) Account data, such as bank account details, bank statements, credit card details, and payment details (such account data may also be collected directly by our affiliates and/or third-party payment service providers);
(iv) Transaction data, such as details about orders and payments, and other details of products and services related to you;
(v) Technical data, such as Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and Greenmart website, international mobile equipment identity, device identifier, IMEI, MAC address, cookies (where applicable) and other information and technology on the devices you use to access the Greenmart website.
(vi) Profile data, such as your username and password, orders related to you, your interests, preferences, feedback and survey responses;
(vii) Usage data, such as information on how you use the Greenmart website, products and Services or view any content on the Greenmart website, including the time spent on the Greenmart website, items and data searched for on the Greenmart website, access times and dates, as well as websites you were visiting before you came to the Greenmart website and other similar statistics;
(viii) Location data, such as when you capture and share your location with us in the form of photographs or videos and upload such content to the Greenmart website;
(ix) Marketing and communications data, such as your preferences in receiving marketing from us and our third parties, your communication preferences and your chat, email or call history on the Greenmart website or with third-party customer service providers; and
(b) Where you are a merchant:
(i) Identity and contact data, such as your name, date of birth or incorporation, company name, address, email address, phone number, and other business-related information (e.g. company registration number, business license, tax information, shareholder and director information, etc.);
(i) Account data, such as bank account details, bank statements, credit card details, and payment details (such account data may also be collected directly by our affiliates and/or third-party payment service providers);
(ii) Transaction data, such as details about orders and payments, and other details of products and services related to you;
(iii) Technical data, such as Internet protocol (IP) address, your login data, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and Greenmart website, international mobile equipment identity, device identifier, MAC address, cookies (where applicable) and other information and technology on the devices you use to access the Greenmart website;
(iv) Profile data, such as your username and password, orders related to you, your interests, preferences, feedback, and survey responses;
(v) Usage data, such as information on how you use the Greenmart website, products and Services or view any content on the Greenmart website, including the time spent on the Greenmart website, items and data searched for on the Greenmart website, access times and dates, as well as websites you were visiting before you came to the Greenmart website and other similar statistics;
(vi) Location data, such as when you capture and share your location with us in the form of photographs or videos and upload such content to the Greenmart website;
(vii) Marketing and communications data, such as your preferences in receiving marketing from us and our third parties and your communication preferences and your chat, email or call history on the Greenmart website or with our third-party merchant service providers; and
How we receive your data
2.3. During your use of the Greenmart website and our provision of the Services, we may receive personal data from you in the situations, as follows:
(a) When you browse our website (both mobile and web versions);
(b) When you create an account with us (as buyer or merchant);
(c) When, as a merchant, you list products and/or services for sale on the Greenmart website and conduct transactions with buyers in respect of the sale and purchase of those products and/or services through the Greenmart website.
(d) When you apply for, subscribe to, or otherwise use any of the Services.
(e) When you make a transaction regarding the products available on the Greenmart website.
(f) When you activate or use any payment-related functions available on the Greenmart website or provided by our third party service providers;
(g) When you use any of the features, functions, mini-apps or mobile games available on the Greenmart website or Services;
(h) When you record any user-generated content which is uploaded on the Greenmart website;
(i) When you use the chat function on the Greenmart website;
(j) When you subscribe to our publications or marketing collaterals;
(k) When you enter a competition, promotion or survey;
(l) When you participate in any activity or campaign on the Greenmart website;
(m) When you log in to your account on the Greenmart website or otherwise interact with us via an external service or application, such as Facebook or Google;
(n) When any other user of the Greenmart website posts any comments on the content you have uploaded on the Greenmart website or when you post any comments on other users’ content uploaded to the Greenmart website;
(o) When a third party lodges a complaint against you or the content you have posted on the Greenmart website; and
(p) When you interact with us offline, including when you interact with our outsourced customer service agents.
2.4. We may collect personal data from you, third parties (including but not limited to agents, vendors, contractors, partners and any others who provide services to us, who collect your personal information and/or perform functions on our behalf, or with whom we collaborate, including but not limited to payment service providers, government sources of data, financial providers, credit bureaus, delivery, marketing and other service partners), our affiliates, or such data may be collected automatically when you use the Greenmart website or the Services, as set out in this section. See also section 10 below on the collection of computer data.
2.6. You must only submit personal data which is accurate and not misleading, and you must keep it up to date and inform us of any changes to the personal data you have provided to us. We shall have the right to request documentation and carry out the necessary checks to verify the personal data provided by you as part of our user verification processes or as required under the law.
3. Use and Disclosure of your data
Purpose of Use
3.1. The personal data we collect from you or via third parties may be used for certain purposes, as follows:
(a) Where you are a buyer:
(i) Processing your order for products (whether sold by us or a third-party merchant)
• To process orders, you submit through the Greenmart website;
• To deliver the products you have purchased through the Greenmart website. We may pass your personal information on to a third party (e.g. our logistics partner) or relevant regulatory authority (e.g. customs) to make delivery of the product to you;
• To update you on the delivery of the products.
• To provide customer support for your orders; and
• To verify and carry out payment transactions (including any credit card payments, bank transfers, offline payments, remittances, or e-wallet transactions) concerning payments related to you and/or Services used by you. To verify and carry out such payment transactions, payment information, which may include personal data, will be transferred to third parties such as our payment service providers.
(ii) Providing Services
• To facilitate your use of the Services or access to the Greenmart website;
• To administer your account (if any) with us;
• To display your name, username, or profile on the Greenmart website (including on any reviews you may post);
• To facilitate the use of the mini-apps available on the Greenmart website and purchases made via these mini-apps;
• To respond to your queries, feedback, claims, or disputes, whether directly or through our third-party service providers;
• To display on scoreboards on the Greenmart website concerning campaigns, mobile games, or any other activity;
• To allow other users to identify you (via the "Find my friends" or any other similar function) as a user of the Service, to allow you to find other users and to connect with them on the Greenmart website, and to support the socialization function of the Services (where applicable);
• To assess your application for loan facilities and/or to perform credit risk assessments concerning application for financing services (where applicable); and
• To facilitate the integration of third-party loyalty membership programs (including those supported by merchants or brands) with our Greenmart website.
(iii) Marketing and advertising
• To provide you with information we think you may find useful or which you have requested from us (provided you have opted to receive such information);
• To send you marketing or promotional information about our or third-party merchants’ products and services on our Greenmart website from time to time (provided you have opted to receive such information);
• To help us conduct marketing and advertising; and
• To promote the Services and use information that you give to us, such as user-generated content (including video content) that you can choose to upload or broadcast on our Greenmart website and will be accessible on the Internet and may be shared by the public (the latter of which is not within our control), as part of our advertising and marketing campaigns to promote the Greenmart website.
Who we disclose your data to
3.2. We may share (or permit the sharing of) your personal data with and/or transfer your data to third parties and/or our affiliates for the above-mentioned purposes. These third parties and affiliates, which may be located inside or outside your jurisdiction, include but are not limited to:
(i) Service providers (such as agents, vendors, contractors, and partners) in areas such as payment services, logistics and shipping, marketing, data analytics, market or consumer research, survey, social media, customer service, installation services, information technology, and website hosting.
(ii) Their service providers and related companies; and
(iii) Other users of the Greenmart website or Services.
3.3. In disclosing your data to them, we endeavor to ensure that the third parties and our affiliates keep your data secure from unauthorized access, collection, use, disclosure, processing, or similar risks and retain your data only for as long as your data is needed to achieve the above-mentioned purposes.
3.4. We may also share personal data in connection with any proposed purchase, merger, or acquisition of any part of our business, provided that we satisfy the requirements of applicable data protection law when disclosing your data.
International data transfer
4. Withdrawal of Consent to Continued Use, Disclosure, Storing, and/or processing of Personal Data
4.1. You may communicate the withdrawal of your consent to the continued use, disclosure, storing, and/or processing of your data by contacting us using the contact details below, subject to the conditions and/or limitations imposed by applicable laws or regulations.
4.2. Please note that if you communicate the withdrawal of your consent to our use, disclosure, storing, or processing of your data for the purposes and in the manner, as stated above or exercise your other rights as available under applicable local laws, we may not be in a position to continue to provide the Services to you or perform any contract we have with you, and we will not be liable if we do not continue to provide the Services to, or perform our contract with you. Our legal rights and remedies are expressly reserved in such an event.
4.3. You may unsubscribe from receiving marketing information at any time in our mobile application settings or by using the unsubscribe function within the electronic marketing material. We may use your contact information to send newsletters from us and our related companies.
5. Updating Your Personal Data
5.1. the personal data you provide to us must be accurate and complete for you to continue using the Greenmart website and for us to provide the Services. You are responsible for informing us of changes to your data, or in the event, you believe that the personal data we have about you is inaccurate, incomplete, misleading, or out of date.
5.2. You can update your data anytime by accessing your account on the Greenmart website.
5.3. We take steps to share the updates to your data with third parties and our affiliates with whom we have shared your data if your data is still necessary for the above-stated purposes.
6. Accessing and Correcting Your Personal Data
6.1. You may request information about your data which we have collected or enquire about how your personal data may have been used, disclosed, stored, or processed by us via the personal account information setting on our Greenmart website or by contacting us using the contact details below. You may also request correction of any error or omission in your data which we have collected in the same way. To facilitate the processing of your request, it may be necessary for us to request further information relating to your request. Where permissible under law, we may refuse such correction requests if deemed vexatious or unreasonable.
6.2. Where permitted by applicable data protection laws, we reserve the right to charge a reasonable administrative fee for retrieving your data records. If so, we will inform you of the fee before processing your request.
7. Security of Your Personal Data
7.1. To safeguard your data from unauthorized access, collection, use, disclosure, processing, copying, modification, disposal, loss, misuse, modification, or similar risks, we have introduced appropriate administrative, physical, and technical measures such as:
(a) Restricting access to personal data to individuals who require access;
(b) Maintaining technology products to prevent unauthorized computer access;
(c) Using 128-bit SSL (secure sockets layer) encryption technology when processing your financial details; and/or
(d) implementing other security measures as required by applicable law.
7.2. You should be aware, however, that no method of transmission over the Internet or method of electronic storage is completely secure. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures.
8. Retention of Personal Data
8.1. We will only retain your data for as long as we are either required or permitted to by law or as relevant for the purposes for which it was collected.
8.2. We will cease to retain your data, or remove how the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the personal data was collected, and is no longer necessary for any legal or business purpose.
9.1. Greenmart does not sell products to minors (which is to be determined based on the applicable law), nor does it intend to provide any of the Services or the use of the Greenmart website to minors. We do not knowingly collect any personal data relating to minors.
9.4. We will not be responsible for any unauthorized use of the Services on the Greenmart website by yourself, users who act on your behalf, or any unauthorized users. It is your responsibility to make your own informed decisions about the use of the Services on the Greenmart website and take necessary steps to prevent any misuse of the Services on the Greenmart website.
10. Collection of Computer Data
10.2. When you visit the Greenmart website through your computer, mobile device, or any other device with Internet connectivity, our company servers will automatically record data that your browser sends whenever you visit a website, such as the technical data and usage data outlined in Section 2 above.
10.3. This data is collected for analysis and evaluation to help us improve our website and the services and products we provide, as well as to help us to personalise the content to match your preferred interests more quickly. The data is also collected to make the Services and the Greenmart website more convenient and useful to you and to provide more relevant advertising related to market products, services, and features to you.
10.4. Cookies are small text files (typically made up of letters and numbers) placed in the memory of your browser or device when you visit a website or view a message. They allow us to recognize a particular device or browser. Web beacons are small graphic images that may be included on our Services and the Greenmart website. They allow us to count users who have viewed these pages so that we can better understand your preference and interests.
10.5. You may be able to manage and delete cookies through your browser or device settings. However, certain cookies are required to enable core functionality (such as adding items to your shopping basket), so please note that changing and deleting cookies may affect the functionality available on the Greenmart website or through our Services.
10. Collection of Computer Data
11.1. The Greenmart website may contain links to other websites operated by other parties, such as our business affiliates, merchants, or payment gateways. We are not responsible for the privacy practices of websites operated by these other parties. You are advised to check on the applicable privacy policies of those websites to determine how they will handle any information they collect from you.
12. Questions, Feedback, Concerns, Suggestions, or Complaints
12.1. If you have any questions on personal data protection or data privacy, please refer to our list of frequently asked questions on data protection/privacy.